SendGrid Labs needed an all-purpose designer to spearhead efforts as the team developed a new product and ran countless cycles of validation. The business requirements were steep, but the design requirements were even more intense. We iterated literally nonstop, testing constantly with users for 8 months.
The SendGrid Way provided the foundation of the method we used to approach the user testing process, but we combined it with the fresh common sense of Jobs theory as explained in Clayton Christensen's Competing Against Luck. This led to rapid-fire iterations around the conceptual job we were doing as expressed in design prototypes, and then fine-tuning the UI after we had made the broad strokes through a few different core experiences and figured out where to focus the production team's energies as the product becomes operationalized.