Design a family wellness platform from concept to GA in 4 months, then evolve it over 16 months. Span three generations (ages 13-65+) while balancing COPPA compliance, parental oversight, and teen autonomy. Build architecture handling 20+ edge cases including admin transitions, subscription conflicts, and cross-family data persistence.
Shipped complete family management system achieving GA milestone with zero COPPA violations. Reduced design handoff time 40% through Language Design protocol adopted team-wide. Cut production bugs 75% catching 15-20 issues per release through systematic Visual QA. Reduced support tickets 30% through thoughtful edge case handling. Created processes that became organizational standards across all pods.
Research
Analysis
Research
Mapping
Requirements
Family Dashboard
Permission System
Designed scalable role-based access control allowing families to manage privacy while maintaining safety oversight.
Activity Insights
Created wellness dashboards showing healthy usage patterns without invasive monitoring.
COPPA Compliance
Implemented age verification flows that balanced legal requirements with user experience.
Edge Case Handling
Solved complex scenarios like memberless admins and family transitions gracefully.
Family Center
Safety
First
Family-focused safety features and monitoring.
Process
Innovation
40% faster design-to-development handoffs.
Process Innovation
Language Design Protocol
Before: 2-Day Delays
Language Design team received Figma files after completion, causing content bottlenecks and handoff delays that blocked engineering sprints.
After: 40% Faster
Created structured Tuesday/Thursday sync rhythm with progressive disclosure labels, early kickoff involvement, and clear ownership. Adopted across all pods.
Team Adoption
Other pods requested our protocol templates. Became organizational standard for design-content collaboration across 18+ stakeholders.
Documentation System
Created reusable templates with "content not final" labels, structured handoff checklists, and Monday priority updates in Kasa channel.
Visual QA Process
3-Day Testing Protocol
Day 1
Initial testing & bug discovery across iOS and Android platforms
Day 2
Documentation in Figma, reproduction steps, priority assignment
Day 3
Verification of fixes, regression testing, final approval
75% Bug Reduction
Caught 15-20 visual issues per release before production
Team Adoption
Process adopted across all pods as standard practice
Quality Standards
Visual QA
Excellence
75% reduction in production bugs through systematic testing.
Data Architecture
Data Architecture
Data Persistence
Architected how member data persists when families change, ensuring individual privacy while maintaining family history.
Ghost Members
Designed elegant handling for deleted accounts, preserving context in historical data without privacy violations.
Subscription Management
Built conflict resolution for family subscription changes, admin transfers, and payment ownership transitions.
Legal Compliance
Worked with legal counsel to ensure data retention policies met COPPA and GDPR requirements.
Built for Scale
Architected scalable systems with growth and compliance in mind
Umi Coach · 16 Months of Product Design
Internal release · June 2024 - October 2025
Built a complete family wellness platform from concept to GA, creating scalable systems and process innovations that became organizational standards. Achieved zero COPPA violations while reducing bugs by 75% and handoff time by 40%.